Imagine Media Signs With Accipiter for Game Sites

Accipiter Inc. said that Imagine Media Inc. signed a
long-term agreement to use its AdManager-driven network solution to manage
online advertising on its game networks.

Sites include Imagine Games, MacAddict, ShoppingLab, and upcoming networks.

Raleigh, NC-based Accipiter said its products are currently deployed on 20
sites across the Imagine networks and will be rolled out to the other 40-plus
sites over the next several months. Financial terms of the arrangement were
not disclosed.

Brisbane, CA-based Imagine cited software stability, engine performance, rich
media support, and technical support as key factors in signing with Accipiter.

The company publishes six monthly consumer technology magazines and operates
60 Web sites. Imagine said it turned to Accipiter after doubling in size as
it needed a solution to keep up with its growth.

In addition to scalability issues, Imagine was looking to improve on the
overall reliability of the system, as downtime is unacceptable.