Fremont, CA-based online ad sales site Immerce, which formally launched last week,
said it plans weekly auctions to make the purchase of low-priced Internet
advertising more convenient for media buyers and advertisers.
Immerce said its Advertising Exchange experienced a tenfold increase in
available inventory between the last two auctions held in March. The next Web-
based auction takes place on April 6.
Immerce also announced a service for media buyers who do not have time to
place bids. The BuyNow! format is designed for media buyers that know their
target audience and are interested in buying ad space immediately, at a fixed
price (no bidding), the company said. BuyNow! Ad inventory is available for
purchase 24 hours a day through a shopping cart technology.
“We want to offer buyers the most convenient way to purchase low-priced
Internet advertising on a very large number of sites,” said Christine
Laranang, director of marketing for Immerce, which competes with San
Francisco-based Adauction.com. “Increasing the auction frequency and adding
the Open-to-Buy proxy service makes the Immerce Auctions more accessible to
busy media buyers.”
Through the Internet Advertising Exchange, Immerce said it plans to simplify
and improve the process of buying and selling Internet advertising, including
banner ads, targeted e-mail and sponsorships. Media Buyers may register for
free. Space is available on sites such as NetZero, CatalogWorld, Kingfine,
DiscJockey, WinDrivers, Screensaver,
MetroActive, Boulevards and Igames, the company said.
