Start-up cable, satellite, and Web player IMNTV, which plans to offer professional
and amateur music video content, is ramping up its marketing efforts in
preparation for a June television launch.
The company is mounting a global print and broadcast campaign which it
describes as a “multi-million dollar” effort.
The campaign, developed by RDA International, positions IMNTV as the
amateur musician’s opportunity to get noticed, and invites people to submit
videos for broadcast. It features the tagline, “Get Huge.”
Targeted at men and women between the ages of 16 to 36, the effort includes
a series of 15-, 30-, 45- and 60-second television spots. Print, outdoor,
and Internet ads will also be a part of the campaign, as well as a
promotional program that includes posters and guerilla marketing efforts.
The TV spots will air on VH1, MTV, E!, Sci-Fi Channel, NBC, CBS and TBS,
and in Mexico and Central and South America.
Print ads are running in music magazines, including Billboard, CMJ Monthly,
Guitar Player, Electronic Musician and Spin; alternative weekly
publications, including BAM, LA Weekly, The Phoenix and The Village Voice;
and college newspapers in major markets.
IMNTV is a wholly owned subsidiary of Falcon Entertainment Corp.