Internet infrastructure company InfoSpace.com said it will collaborate
with America Online to develop and offer ClassifiedPlus, a new service for
AOL’s classifieds users.
ClassifiedPlus is now available on AOL, AOL.com, Digital City and Netscape Netcenter, and soon on CompuServe 2000. This agreement expands
the relationship between the two companies, under which InfoSpace.com
currently provides AOL’s white pages solution.
Financial specifics were not disclosed, but under the terms of the
agreement, America Online will pay InfoSpace.com quarterly cash fees as well
as a percentage of all advertising and transaction revenue generated from the
classifieds technology.
The new classifieds solution enables AOL’s users to purchase and post a
classified ad on any of the AOL properties. In addition, InfoSpace.com’s
technology enables users to browse and search comprehensive categories and
sub-categories of listings by location, bringing buyers and sellers closer
together.
“This is a perfect opportunity for AOL to leverage its enormous subscriber
base while maintaining its image as the No. 1 resource center on the Web,”
said Naveen Jain, chairman and CEO of InfoSpace.com. “Our core technology
empowers AOL to offer an innovative service that helps them reach classifieds
advertisers and capture the classifieds market. This is just another example
of how InfoSpace.com has been able to expand relationships with existing
partners by continuing to create unique and compelling solutions to address
very specific business needs for portals and destination sites.”