San Mateo, CA-based InsWeb Corp., an
insurance marketplace, has selected Bozell Worldwide as its first
advertising agency of record.
The agency will work with InsWeb to target consumers seeking to do online
comparison shopping for insurance. Billings were not disclosed.
Bozell’s Silicon Valley office will handle all creative and media planning
and buying responsibilities. The campaign will include online banner ads,
print, radio, and television.
“InsWeb partnered with Bozell because the agency has a good understanding of
how to reach people on the Internet, as well as to those in the offline
world,” said Marc Barach, senior vice president of consumer marketing for
InsWeb simplifies the insurance purchasing process by enabling individuals to
fill out a single form to receive quotes from multiple companies on a wide
range of auto, life and health insurance products.