Top marketing executives will gather in March at “The Marketing Landscape of
the Internet: The 1998 Conference” to share insights into how business is
putting the Web to work.
The executives–from organizations such as Barnes and Noble, FedEx,
HotWired, Charles Schwab, Intel, Yahoo!, Microsoft, and Sabre
Interactive–will examine case studies and best practices in interactive
marketing, and offer forecasts of what they see on the horizon.
This conference, the fifth in a series of annual events, will be held at the
Ritz-Carlton Hotel in Phoenix, AZ, March 25-March 27.
“The Internet is fundamentally changing the way companies create and capture
value and build customer relationships,” said Kathy Biro, president and CEO of
Strategic Interactive Group, and chairman of the conference.
“Over the past year, leading companies have become more sophisticated in
integrating their interactive marketing with the organization’s overall
marketing plans and
broader strategic goals. This conference brings executives together to learn
firsthand about some of the most successful and groundbreaking approaches that
are out there today.”
The event includes one day of preconference workshops and two days of
discussions with invited speakers, including:
- Susan Boster, director of marketing at Barnes and Noble, who will discuss
relationship marketing strategies for the Web
- Randy Goldman, vice president of electronic brokerage at Charles Schwab
and
Co., who will examine the effective use of promotional advertising
- Michael Janes, vice president of marketing at FedEx, who will discuss the
Web and global business.
The conference will also feature a panel discussion on the latest developments
in interactive research led by Ward Hanson, professor of interactive marketing
at the Stanford Graduate School of Business.
Panel members include Charlie Hamline, president of NFO Interactive; Dr.
Won-Yong Kim, senior fellow of the Institute for Technology Marketing at
IntelliQuest; and David Harkness, vice president of NielsenMedia.
The conference is sponsored by the
Interactive Marketing Council, a unit of the Association of Interactive Media
(AIM) industry group, and the Strategic Interactive Group, an interactive
marketing agency. To register for the conference, call 1-800-323-0310.
