San Diego-based International
Brands Inc. is
developing a campaign including heavy banner advertising to promote its soon
to be launched virtual Internet Mall. Spending details were not disclosed.
Partnering with vendors and suppliers, International Brands said it will
develop a broad-based campaign of incentives to generate more traffic and
increase sales, including giveaways, contests, electronic coupons and
discounts, and advertising in other media as well as the Internet.
International Brands plans to debut its Internet Mall with banner
advertisements on sites such as: Yahoo!, Lycos, Excite, American Online,
SportsLine USA, Broadcast.com, Microsoft, Netscape and iVillage.
As a part of its overall Internet promotional plan, International Brands has
obtained alternative Web Site names, all of which are linked to the main site
to enable more users to locate the site. The alternate sites are:
www.usabestbuy.com,
www.worldbestbuy.com and www.internetbestbuy.com.