The Internet yellow pages market generated an estimated $21.8 million in
revenues in 1997, up from $3.9 million in 1996, according to an annual
research report published by Simba
The 459% growth rate in 1997 is due to several factors, including new
entrants into the competitive arena and revenue gains from existing
services. The Internet yellow pages market includes print yellow pages
publishers, start-up online directories, and niche services. Simba projects
the industry will reach $164.9 million in 2000.
“Internet yellow pages services from print publishers and start-up companies
face tremendous competition from niche services, which have already begun
siphoning away advertisers in key yellow pages headings, such as autos,
restaurants and attorneys,” Tom Maguire, managing editor of the yellow pages
group at Simba, was quoted as saying.
Search engines, which command significant usage and advertising dollars,
act as yellow pages directories by referring consumers to business Web
sites, allowing them to bypass Internet yellow pages, he added.