Born on the Internet and smartly clad in a gold diaper, the “Dancing Baby”
is the star of the first television spot in a new advertising campaign
launched nationwide by Blockbuster.
The computer-generated baby, popularized as a screen saver on the Internet and
featured on FOX’s “Ally McBeal” television show, dances energetically to Rick
James’ classic hit “Give it To Me Baby.”
The campaign, created by Young & Rubicam in New York, uses a variety
of creative techniques–including computer-generated graphics, animation and
live action–to communicate one key message: Blockbuster pledges to have
customers “Go Home Happy.”
Dallas-based Blockbuster, a unit of Viacom, operates approximately 6,000
video and music neighborhood entertainment stores.