Women’s network iVillage Inc. signed a $22.5 million
sponsorship and content deal with healthcare destination site PlanetRx.com.
Terms of the deal include a three-year sponsorship agreement and a
two-and-a-half year content license agreement in which PlanetRx.com will pay
to be the exclusive online retailer for iVillage.com for prescriptions,
over-the-counter medications and vitamins,
as well as to have access to selected information and tools.
In addition, iVillage has made a $7.5 million equity investment in
PlanetRx.com.
iVillage.com members will be introduced to PlanetRx.com through the
iVillage.com network in the areas of health, diet, fitness and beauty and
parenting.
The agreement includes a permanent front-page placement of
PlanetRx.com on the iVillage.com network and prominent placement on
iVillage’s health site.
In addition, PlanetRx.com products will be marketed to iVillage members as
well as to iBaby and iMaternity customers. The sponsorship also includes
off-line components through the Lamaze Publishing Co. magazines and its national
satellite television network into hospitals.
“We see PlanetRx.com as the clear online leader in providing healthcare
products and services, so the company is an ideal partner for iVillage,” said
Candice Carpenter, co-chairperson and chief executive officer of iVillage.
“iVillage.com offers women the highest quality health content, information
and services accessible through allHealth.com, a top health site, and is
the natural choice for us as a
partner, given their leadership position serving women’s health needs,” said
PlanetRx.com chairman and CEO William J. Razzouk.
iVillage.com’s health channel, allHealth.com is designed to meet the health
and wellness needs of women and their families.
