Messaging site JFAX.com launched the first stage of a planned $20
million marketing and advertising campaign.
Kalis & Savage Advertising helped with kickoff in the Los Angeles and Chicago
markets. InterActive Agency Inc. (iAgency) will
handle creative development.
“Working in concert, Kalis & Savage Advertising and iAgency will implement a
dynamic marketing plan to effectively position JFAX.com before our target
customers,” said Jaye Muller, founder and co-chairman of the company.
“Kalis & Savage and iAgency are known for successfully introducing new technologies
to Internet audiences, and their deep understanding of Unified Internet
Messaging and its benefits make this team ideal to launch our national
JFAX.com services enable the user’s e-mail box to function as a single
repository for all e-mail, fax and voice mail communications and permit
e-mail and voice mail retrieval through e-mail or by phone.
Kalis & Savage, founded in 1995, has clients including Alpine Electronics,
Futurestep.com, Hormel’s Stagg Chili, People’s Bank of California and
Starbucks Southwest Zone.
Also founded in 1995, iAgency has clients such as Warner Bros. Studio Stores
and Universal Studios Online.