Juno and Comtrad Form Strategic Marketing Alliance

Ad-backed e-mail service Juno Online Services signed a strategic
marketing agreement with Comtrad Industries, a direct response
marketer, to offer Comtrad’s products to Juno’s subscribers through targeted
online advertising campaigns.


Under the agreement, Juno’s subscribers will receive a variety of offers to
purchase Comtrad products including Virtual Source Publisher, a Web site
development tool; Crystal Ear, a hearing amplification device; and Acumins, a
personalized vitamin regimen program. Financial arrangements were not
disclosed.


Comtrad said it will employ a combination of pop-up and interstitial ads in a series
of interactive advertising campaigns, targeting each campaign to Juno
subscribers most likely to be interested in a particular product. This one-to-
one marketing approach is made possible by Juno’s proprietary advertising
technology, which utilizes data collected in the detailed Member Profile each
Juno subscriber is required to complete in order to create a Juno account.


“Comtrad’s interest in making use of Juno as a targeted marketing channel
underscores the increasing importance of the Internet and computer-based
advertising to direct marketers,” said Juno president Charles Ardai.


Launched in 1996, Juno claims to be the world’s second largest provider (after
America Online) of dial-up Internet services. More than 5.8 million Juno
accounts have been created since its launch.


Founded in 1987, Comtrad markets cutting-edge products to more than 100
million consumers each month through print advertising, its Tech Update
catalog, radio ads and a commerce-enabled Web site.

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