Ad-backed e-mail company Juno Online Services in New York City said
that it will donate 5 million impressions to TRUSTe’s Privacy Partnership, a
campaign dedicated to educating the public about important issues related to
Web privacy.
Meanwhile, GeoCities said it has made $25,000 of
banner advertising available for the duration of the three-week campaign.
The Privacy Partnership, a grass-roots campaign running from Oct. 12 until
Oct. 31, will encourage all Web sites to post banners that link to an open
letter from campaign supporters. This letter then links to additional
resources for consumers and Web publishers to learn more about online privacy.
“Juno is proud to be one of the first companies to support and applaud
TRUSTe’s Privacy Partnership,” said Charles Ardai, licensee of TRUSTe and
president of Juno. “We
recognize the importance of building and cultivating consumer trust and have
committed to supporting the TRUSTe campaign by donating a significant amount
of advertising space to further the cause.”
“GeoCities is the largest and one of the fastest growing communities of
personal Web sites on the Internet. Consumer satisfaction, privacy and safety
are among our primary concerns,” said Thomas R. Evans, president and CEO of
GeoCities.
Juno is a licensee of TRUSTe, an independent, non-profit, privacy initiative
dedicated to building users’ trust and confidence on the Internet, and a
member of CAUCE,
The Coalition Against Unsolicited Commercial E-mail, created by to push for a
legislative solution to the problem of spam.
