LCS Golf, a provider of newsletters about the
sport, signed an agreement to let 24/7 Media Inc.to represent its products
to advertisers.
24/7 Media will provide advertisers access to four newsletters under LCS Golf
management, including Golf & Travel online, David Leadbetter newsletter, The
GolfUniverse.com newsletter and Sports & Leisure online.
The newsletters reach over 1 million subscribers weekly, LCS said. The
advertising revenues generated from reaching this affluent target market will
exceed $2.1 million in revenues with $1.1 million EBITA, LCS said.
The
agreement between the two companies is based upon a revenue share split. 24/7
Media has also agreed to distribute the newsletters, thereby reducing the
overhead, leaving LCS Golf with higher profit margins, the company said.
The agreement allows LCS Golf to concentrate on its core strengths —
e-marketing, electronic publishing, database management, list services and
targeted opt in e-mail campaigns without having to create its own sales staff.
“This agreement shows our commitment to becoming the Internet’s leading
electronic provider of products and services to golfers worldwide,” said the
company’s Michael Mitchell.