2CAN Media Inc. signed an exclusive online
advertising representation agreement with The Learning Company Inc.
The Learning Company and its Mindscape,
Broderbund, Parsons Technology and Creative Wonders brands produce more than
50 Web sites. The company said its Web sites were ranked No. 55 overall, with
a 6.03 percent reach/unique audience, by online advertising ratings firm
NetRatings for the month of November 1998.
“The Learning Company Web sites have become a premier destination for families
online, with more than 56 million page impressions and 2.5 million unique
visitors per month, according to NetRatings,” said Marvin Mauer, vice
president for online business for The Learning Company. “We are very
enthusiastic about our agreement with 2CAN Media, and believe it can help us
bring our Internet sites and online initiatives to the next level.”
2CAN Media will offer banner advertising on The Learning Company Web sites
through its WebRep Division. Banner advertising on The Learning Company’s
frequently visited brand Web sites, such as CarmenSandiego.com, the companion
site to the children’s adventure game, and FamilyTreeMaker.com, the leading
genealogy software destination online, also will be available as part of
2CAN’s affinity content channels. These affinity content channels permit
advertisers to purchase space on a variety of Web sites geared to particular
content, such as special interest, education, kids, and lifestyle.
“Through our unique business model, WebRep will provide the focus and
attention a company of this caliber deserves while our affinity content
channels will deliver advertisers significant online exposure to The Learning
Company’s strong demographic audience,” said Jeff Eisenberg, 2CAN Media’s vice president of business development.
The Learning Company sites also will offer advertisers opportunities to
sponsor areas on the TLC sites where advertised products can be featured in
the context of how they might be used by the members of the community.
2CAN is a full-service interactive media company comprised of five distinct
sales channels: WebRep, Pinnacle Interactive, ECG, MediaPlus and Grupo