Investment bank Hambrecht & Quist
and LinkExchange, a
cooperative advertising network, launched “WebCensus,” a quarterly
study of Web attitudes and usage trends.
The public is invited to participate in the 60-second survey, which will
address a different theme each quarter, the companies said. This quarter’s
WebCensus queries users on the time they spend on the Web versus competing
media. The results will be analyzed and published each quarter on the
WebCensus home page.
“By teaming up with Hambrecht & Quist we can answer some of the most
compelling questions new media professionals face today: What turns Web users
on and what turns them off? Where do they like to spend their time? Which
browsers do they prefer? We hope that WebCensus will become a vehicle for all
of us to better understand our fast-growing industry,” said Tony Hsieh, co-
founder of LinkExchange.
WebCensus will be advertised on the LinkExchange network via a banner ad
campaign. When a user clicks on the ad he or she will be taken to the
WebCensus site and invited to fill out a quick survey of demographic and
topical information.
“By teaming up with LinkExchange we can leverage the reach of the
LinkExchange network in order to provide the Internet and investment
communities with meaningful data about the growing Internet marketplace,”
said Daniel H. Rimer, Internet analyst at Hambrecht & Quist LLC. “The
findings of each WebCensus survey will help uncover important patterns and
trends in Internet adoption and usage.”
Founded in March of 1996, LinkExchange claims a membership of more than
200,000 Web sites that exchange millions of ads every day. Hambrecht & Quist,
founded in 1968, is a full-service investment bank focused on growth
companies whose businesses are characterized by innovation and structural
change.
