LinkShare Corp. said it has been
selected
by Dell Computer Corp. to develop and manage the
company’s first affiliate marketing program.
LinkShare said it will work with Dell to further extend the reach and
effectiveness of Dell’s online marketing efforts. Financial arrangements were
not disclosed.
LinkShare has a base of more than 65,000 affiliate sites to establish links to
broaden Dell’s customer base. Dell’s affiliate program is expected to generate
additional purchases through links on LinkShare’s network of general and
special-interest content hubs
including those in the technology, home/family and small business areas, as
well as others.
Dell’s affiliate program is comprised of approximately 50 charter members,
including some of those in the technology, home/family and small business
areas. The Dell affiliate
marketing program signed up over 20 affiliates in less than half an hour,
according to LinkShare.
LinkShare technology will track and monitor all Dell sales through affiliates.
“As an e-commerce leader, Dell is an expert in using the Web as a marketing
tool. LinkShare’s expertise in harnessing the power of the Web for marketing
makes us ideal partners in this fast-growing arena,” said Stephen Messer, CEO
and founder of LinkShare.
“An affiliate marketing program strengthens Dell’s Internet leadership by
making our products and services more readily accessible to current and
potential customers,” said Bob Langer, director of Dell.com. “We think this
will be an important part of helping us to realize our goal of 50 percent of
our sales online by the end of the year 2000.”
New York City-based LinkShare facilitates e-commerce by providing
relationship-based marketing tools for online merchants and content sites. The
company currently services more than 150 retailers.
