Affiliate marketing company LinkShare Corp. said it has added new
merchants to its program and now has more than 400 retailing partners.
LinkShare said it recently launched 33 affiliate programs for new merchants
that
represent a mix of traditional companies such as Brooks Brothers, direct
marketers such as L.L. Bean and Lands’ End, and online pure-plays such as
food.com and coolsavings.com.
Other new merchant affiliates include 4anything.com, BizBuyer.com, ClientNet
(NetAid), EarthWeb’s Knowledge.com, Flower.com, Illuminations.com,
JewelrySpotlight.com, Playboy Online, Sweet Lobster, TheGift.com, Visualize
and Art.com, among others.
LinkShare helps companies drive additional business and revenue by allowing
them to create, track and optimize customer relationships. LinkShare manages
a network of tens of thousands of affiliate sites.
Separately, LinkShare launched a new program that will enable large Web sites
that typically provide content, search capability, and services to increase
their site traffic through affiliate marketing.
The program, called TrafficShare, gives resource sites the ability to
establish strategic marketing partnerships with any number of the tens of
thousands of unique, qualified affiliate sites in The LinkShare Network.
TrafficShare will allow resource sites to place banners, search boxes and
other links on affiliate sites, measure the number of click-throughs and
impressions generated by those links, and compensate affiliates based on the
results.
Already signed on for the program are Infoseek’s Go Network, MapQuest,
Deja.com and Shoppinglist.com.