The most-clicked on ad for the week ending May 2 was from Lowestfare.com with a
2.6 percent click rate and an audience reach of 3.2 percent, according to
figures from Nielsen//NetRatings, the
Internet measurement service from Nielsen Media Research and NetRatings Inc.
Of the top 10 most-visited properties, Yahoo! had the most stickiness for the
week with the user spending an average of 31 minutes, 7 seconds; least sticky
was AltaVista at 6 minutes, 48 seconds per user, the measurement operation
showed.
Top advertisers, ranked by banner impressions, were:
| Advertiser | Impressions (in millions) | Reach % |
| 1. Microsoft | 138.0 | 32.5% |
| 2. Amazon | 46.8 | 21.2 |
| 3. Thunderstone | 23.1 | 3.0 |
| 4. Discover Brokerage | 22.0 | 3.3 |
| 5. E*TRADE | 21.7 | 3.2 |
| 6. Waterhouse | 21.5 | 3.1 |
| 7. JFAX | 17.4 | 5.9 |
| 8. CDnow | 17.2 | 5.9 |
| 9. Lowestfare | 15.8 | 7.5 |
| 10. Staples | 15.0 | 5.8 |
The company said the top banners for the week ending May 2, ranked according
to reach percentage, were:
- Amazon–Click on Shopping. Then click on Music and Video.
- AmeriDebt–Find: A Way Out Of Debt
- Lowestfare–Time Flies Faster When It’s Flying Cheaper
- Ad Council–Expect The Best From A Girl And That’s What You’ll Get
- NECX–#1 PC Super Store Get It Now @ NECX
- The Flower Club–Order flowers for Mothers Day now!
- Bonzi Software–Speed Up Your Internet Connection
- Lowestfare–Time Flies Faster When It’s Flying Cheaper
- Barnes and Noble–fast; hey look we just gave you more time to read.
- Music Boulevard–We bring the music to you.
The banners may be viewed here. Ad banners that run predominantly on an advertiser’s own property are
not included in the count.
Information is based on audience measurement of people who have access to the
Internet from home. The Nielsen/NetRatings audience information service
collects data from more than 15,000 panelists.
