Lowestfare.com had the top banner for the
week ending May 30 based on reach, according to the BannerTrack service
from Nielsen//NetRatings.
The most clicked-on ad banner was Treeloot’s sweepstakes ad, which had a
9 percent click rate compared to the previous week’s most clicked-on banner
from 1-800-U-search.com, which had a 9.6 percent click rate.
Top 10 banners based on reach were:
- Lowestfare — Discount Travel Quick Search
- Amazon — Click on Shopping. Then click on Music and Video.
- Bonzi Software — Speed Up Your Internet Connection
- Autoweb — GET A PRICE
- Autoweb — BUY IT SELL IT
- Bonzi Software — Speed Boost: Speed Up Your Internet Connection
- Buy.com — CONTEST HERE: Palm III a day! Giveaway
- Bonzi Software — Speed Boost: Speed Up Your Internet Connection
- Launch — Watch the latest BRITNEY SPEARS video!
- AmeriDebt — Click here to be debt free!
Ad banners that run predominantly on an advertiser’s own property are not
included in the count. Rankings are based on audience measurement of
persons ages 2+ who have access to the Internet from home.
Nielsen//NetRatings said that top advertisers for the week ending May 30,
ranked by banner impressions, were:
| Advertiser | Impressions in millions | Reach % |
| 1. Microsoft | 123.3 | 35.5% |
| 2. Amazon | 51.2 | 25.1 |
| 3. Thunderstone | 32.5 | 3.9 |
| 4. CDNow | 31.8 | 13 |
| 5. LinkExchange | 22.9 | 7.4 |
| 6. SexSwap | 22.1 | 2.4 |
| 7. Yahoo! | 21.9 | 12.3 |
| 8. Lowestfare | 20.5 | 12.7 |
| 9. First USA | 19.9 | 10.1 |
| 10. Bonzi Software | 19.8 | 13.4 |