Financial site CBS.MarketWatch.com signed an ad and
content agreement with public Internet access provider get2net.
The deal was made possible in part through a partnership agreement between get2net and AirTime Interactive, an Internet
advertising sales agency. It provides for get2net’s phone-booth-like NetStations
in airports and public plazas to feature placard advertising directing
travelers to access financial news from the CBS.MarketWatch.com Web site over
high-speed lines.
Additionally, the NetStations’ welcome page will feature hot links to
CBS.MarketWatch.com and to the newly formed Global Finance Channel, a
financial news service created for get2net by MarketWatch.com. get2net said
its platform provides a new advertising avenue. Financial arrangements were
not disclosed.
“MarketWatch.com recognized an opportunity through the partnership between
AirTime Interactive and get2net to raise its awareness with the upscale
business travel audience, many of whom rely on MarketWatch to stay abreast of
the latest financial news,” said Jon Feller, president of AirTime Interactive.
“Through our partnership with get2net, we’re able to offer a unique
advertising package that can encompass traditional advertising methods with
the emerging ad strategies of the Internet. The get2net platform provides a
new advertising avenue for companies that seek to engage consumers in a
surround and stimulate approach,” he said.
Among the advertising packages available through the get2net/AirTime
Interactive partnership are combinations that include “e-Boards,” intelligent
electronic billboards that act as screensavers; personalized survey
sponsorships; content partnerships; banners, buttons and links off get2net’s
NetStations and NetSets.
Additionally, get2net offers integrated placard advertising for an extension
of online advertising on the exterior walls of the NetStations, which are
modeled after sit-down phone booths.
“Our goal is to reach business-savvy Web users wherever they may be,” said
Michele Chaboudy, vice president of marketing of MarketWatch.com. “This
arrangement with get2net will provide us with visibility in airports which
will allow more convenient access to our financial news for business
travelers.”
AirTime Interactive is a new division of AirTime Avails, a full service
advertising sales representative for Internet, satellite, syndication, cable
and network television. Founded by the American Satellite Network, AirTime is
based in New York City.
