MatchLogic Inc., an online
advertising management services firm, and InterVU Inc., specialist in
management and distribution of video banners and multimedia ads, said they
formed a three-year strategic alliance and joint marketing agreement.
The companies will team for managing and serving bandwidth-intensive media and
robust video ads on the Internet. The companies said they have aligned to
become a full-service, one-stop solution for advertisers, ad agencies, and Web
The alliance will employ Louisville, CO-based MatchLogic’s proprietary
targeting technology to serve, monitor and measure advertising traffic, and
will use San Diego-based InterVU’s high-speed Multimedia Advertising Network
to deliver scaleable multimedia-rich advertising.
All major formats of multimedia content will be offered, including InterVU’s
V-Banner, Adletts, GEO’s Emblaze, Live Picture, Microsoft NetShow, Narrative’s
Enliven, and RealNetworks’ RealPlayer.
“Strategically, working with MatchLogic allows us to combine our strengths
with the top ad services firm to best meet the multimedia needs of the major
advertisers and ad agencies,” said Harry Gruber, InterVU’s chairman and CEO.
MatchLogic, an independent subsidiary of Excite Inc., offers a suite of services
that enable advertisers and agencies to orchestrate entire Internet
advertising campaigns. Advertisers can outsource the management of their
campaigns to one company that offers everything from strategic consulting
to ad serving to near real-time
InterVU’s distributed Multimedia Advertising Network optimizes bandwidth for
Web sites and end-users. The network is made up of delivery centers located
across eight Internet Service Provider (ISP) backbones.