Web measurement firm Media Metrix Inc. signed a partner deal
with BizRate.com, which tracks consumer
satisfaction with their e-commerce transactions.
The partnership will provide “accurate and reliable e-commerce measurement
services,” the companies said. Financial arrangements were not disclosed.
BizRate.com’s customer purchasing data, gathered at the point-of-purchase by
surveying online buyers from more than 1,700 online merchants, will be
combined with Media Metrix’ real-time, metered behavioral data to provide
additional depth and intelligence to the Media Metrix online shopping and
transactions tracking services.
The move will “help clients gain an unprecedented understanding of the
competitive e-commerce landscape and influence important strategic
decisions,” said Jim D’Arcangelo, senior vice president for marketing and
business development at Media Metrix.
“The combination of our aggregated category-level purchasing data and Media
Metrix’ metered shopping data creates the most powerful database of
e-commerce intelligence yet,” said Farhad Mohit, president and CEO of
BizRate.com.
The Media Metrix Online Shopping Report offers e-commerce marketers
cross-site and online entity specific measures, cross-category e-commerce
data, competitive intelligence and consumer demographic information.
BizRate.com’s Consumer Online Report offers aggregated retail e-commerce
industry and category-level reports on the online buying experience. The
report includes insights by demographics, life stage segment and by buyer
types (first time vs. repeat buyers).