Media Synergy Updates Outsourced E-Mail Offering

Outsourced e-mail company Media Synergy launched the next
generation of its flo Network offering.

The new e-mail outsourcing system features a 500 percent increase in e-mail
delivery volume capability, as well as an enhanced feature set suited to
e-commerce applications, the company said.

It also offers tracking and measuring options and a direct e-marketing
Web-based user interface.

Customers include CNET and Multiple Zones, a direct marketer of technology
products that is using the flo Network to deliver HTML catalogs and special
offers by e-mail.

Media Synergy said the flo Network is particularly suited to volume
“personalized” e-mail delivery for permission-based marketing and opt-in
subscriptions.

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