Coca-Cola launched a four-month
long online promotion for its Cherry Coke soft drink.
Consumers who visit cherrycoke.com can design
content that reflects the soft drink’s ongoing “Do Something Different”
campaign.
The promotion, called Cherry Coke 101, allows participants to develop
creative content, either writings or art, that pertain to a variety of
themes that change weekly on the site.
The promotion, which is being supported by banners on SonicNet, was developed
by MediaCircus Interactive in
New York City, according to Adweek. Spending was not disclosed.
