KPMG will help Mediaconnex integrate Internet-based systems with media
companies’ existing software.
“We are committed to partnering with broadcasters to develop the premier
online channel for broadcast media sales,” said to Sean Atkins, president
and chief executive officer of Mediaconnex.
“[KPMG’s team includes former broadcast executives with intimate knowledge
of how media is bought and sold, and the challenges of integration.”
The start-up company hasn’t revealed its planned launch date.