Microsoft was the top advertiser for the Week ending March 28, ranked by
banner impressions from BannerTrack, Nielsen//NetRatings’ syndicated
ad research service.
Other top 10 advertisers were:
| Advertiser | Impressions | Reach |
| 1. Microsoft | 70,784,361 | 30% |
| 2. Amazon | 46,198,589 | 20.7% |
| 3. Thunderstone | 24,157,013 | 3.1% |
| 4. E*TRADE | 20,134,493 | 2.7% |
| 5. SexSwap banner exchange | 18,851,154 | 2.8% |
| 6. AT&T | 15,454,875 | 11.2% |
| 7. Next Card | 15,171,877 | 8.6% |
| 8. Barnes and Noble | 15,111,780 | 6.1% |
| 9. Discover Brokerage | 13,844,604 | 2.6% |
| 10. Autoweb | 12,683,956 | 6.4% |
The top 10 banner ads viewed for the same period were:
- NECX: #1 PC Super Store Get It Now @ NECX
- Amazon: Click on Shopping. Then click on Music and Video.
- Barnes and Noble: fast; hey look we just gave you more time to read.
- Autoweb: Buy It Sell It
- Music Boulevard: We bring the music to you. Find it. Hear it. Buy it.
- Ad Council: Expect The Best From A Girl And That’s What You’ll Get
- Bonzi Software: Speed Up Your Internet Connection
- LinkExchange: Have A Web Page? Wanna Promote It For Free?
- Insweb: Get free auto insurance quotes online easily
- Lowestfare: Just Cheap Airfares! Save 20% on a Major Airline.
Rankings are based on audience measurement of 9,000 people who have access to
the Internet from home.
