Microsoft Top Web Advertiser for February

Microsoft was the top Web advertiser for the month of February, according to
the BannerTrack service from Nielsen//NetRatings’ syndicated
ad research operation.

Here are the top 10:

Advertiser Reach %
1. Microsoft 54.7
2. CatalogLink 10.9
3. Amazon.com 40.6
4. Yahoo! 22.7
5. First USA 19.9
6. GO Network 17.0
7. LinkExchange 20.9
8. Music Boulevard 24.7
9. E*TRADE 4.6
10. Bonzi software 25.6

The top 10 banners for February, ranked according to unique audience, were:

  1. Bonzi Software: Speed Up Your Internet Connection.
  2. 1-800-Flowers: Send the Lotsa Love Basket this Valentines Day!
  3. CatalogLink: Free Catalogs!
  4. Ad Council: Expect The Best From A Girl And That’s What You’ll Get
  5. CatalogLink: ATTENTION catalog addicts: BEWARE (don’t click here)
  6. Music Boulevard: We bring the music to you. Find it. Hear it. Buy it.
  7. CatalogLink: Find the Perfect Gift for Your Sweetheart.
  8. CatalogLink: We’ve got hundreds of ways to say I love you.
  9. Lowestfare: Just Cheap Airfares! Save 20% on a Major Airline.
  10. Insweb: Get free auto insurance quotes online easily

Rankings are based on audience measurement of 6,000 people who have access to
the Internet from home. The banners can be viewed here.

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