Microsoft Top Web Advertiser for February

Microsoft was the top Web advertiser for the month of February, according to
the BannerTrack service from Nielsen//NetRatings’ syndicated
ad research operation.

Here are the top 10:

Advertiser Reach %
1. Microsoft 54.7
2. CatalogLink 10.9
3. 40.6
4. Yahoo! 22.7
5. First USA 19.9
6. GO Network 17.0
7. LinkExchange 20.9
8. Music Boulevard 24.7
9. E*TRADE 4.6
10. Bonzi software 25.6

The top 10 banners for February, ranked according to unique audience, were:

  1. Bonzi Software: Speed Up Your Internet Connection.
  2. 1-800-Flowers: Send the Lotsa Love Basket this Valentines Day!
  3. CatalogLink: Free Catalogs!
  4. Ad Council: Expect The Best From A Girl And That’s What You’ll Get
  5. CatalogLink: ATTENTION catalog addicts: BEWARE (don’t click here)
  6. Music Boulevard: We bring the music to you. Find it. Hear it. Buy it.
  7. CatalogLink: Find the Perfect Gift for Your Sweetheart.
  8. CatalogLink: We’ve got hundreds of ways to say I love you.
  9. Lowestfare: Just Cheap Airfares! Save 20% on a Major Airline.
  10. Insweb: Get free auto insurance quotes online easily

Rankings are based on audience measurement of 6,000 people who have access to
the Internet from home. The banners can be viewed here.

News Around the Web