Microsoft was the top Web advertiser for the month of February, according to
the BannerTrack service from Nielsen//NetRatings’ syndicated
ad research operation.
Here are the top 10:
| Advertiser | Reach % |
| 1. Microsoft | 54.7 |
| 2. CatalogLink | 10.9 |
| 3. Amazon.com | 40.6 |
| 4. Yahoo! | 22.7 |
| 5. First USA | 19.9 |
| 6. GO Network | 17.0 |
| 7. LinkExchange | 20.9 |
| 8. Music Boulevard | 24.7 |
| 9. E*TRADE | 4.6 |
| 10. Bonzi software | 25.6 |
The top 10 banners for February, ranked according to unique audience, were:
- Bonzi Software: Speed Up Your Internet Connection.
- 1-800-Flowers: Send the Lotsa Love Basket this Valentines Day!
- CatalogLink: Free Catalogs!
- Ad Council: Expect The Best From A Girl And That’s What You’ll Get
- CatalogLink: ATTENTION catalog addicts: BEWARE (don’t click here)
- Music Boulevard: We bring the music to you. Find it. Hear it. Buy it.
- CatalogLink: Find the Perfect Gift for Your Sweetheart.
- CatalogLink: We’ve got hundreds of ways to say I love you.
- Lowestfare: Just Cheap Airfares! Save 20% on a Major Airline.
- Insweb: Get free auto insurance quotes online easily
Rankings are based on audience measurement of 6,000 people who have access to
the Internet from home. The banners can be viewed here.
