Miller Brewing Taps Virtual “Miller Time”

Miller Brewing Co. launched a virtual “Miller Time” on
Tuesday evening using
thousands of Web advertising banners to carve out a five-hour block of

The promotion was designed to attract visitors to Miller’s newly revamped Web
site and drive awareness of its new Super Bowl retail promotion, according
to Scott Bussen,
spokesman for the Milwaukee-based unit of Philip Morris Cos. Inc.

Miller banners were to appear Tuesday between 5 p.m. and 10 p.m. EST.

As an incentive to visit Miller’s site, the company offered a
chance for visitors to
win a trip for two to Super Bowl XXXIII in Miami in January 1999.

Supporting TV and print advertising from Fallon McElligott of Minneapolis was
launched earlier this month. LinkExchange in San Francisco coordinated the Web
advertising. Spending was not disclosed.

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