Mjuice.com, a digital music retailer, signed
a marketing agreement with MyPoints.com, a provider of direct
marketing, incentive and loyalty products, to promote the sale of digital
music on Mjuice.com and its affiliate music network.
MyPoints.com said it will launch a four-month e-mail campaign offering
Mjuice.com’s digital music to its extensive user base of online music
enthusiasts, driving traffic and increasing loyalty and sales.
Financial
arrangements were not disclosed.
MyPoints.com serves more than 4.2 million consumers through the MyPoints
Program and a network of branded direct marketing membership programs based
on the MyPoints technology.
“Via MyPoints.com’s targeted marketing campaigns, Mjuice will be able to
attain a higher rate of effectiveness for driving music sales than simply via
banner advertising,” said Andrew de Vries, Mjuice.com’s vice president of
marketing.
“MyPoints.com’s consumer rewards drive traffic to our site, and
really encourages consumers to explore our diverse catalog of major and indie
label content.”
The MyPoints Program offers direct marketers an approach to Internet
advertising that integrates targeted e-mail and Web-based offers with the
infrastructure to give consumers points as an incentive to respond to offers.
Points earned may be redeemed for travel awards and products and services
from more than 50 brand-name companies.