Los Angeles-based ModaCAD Inc. said it has amended its publishing agreement with Broderbund Software Inc. to provide Broderbund with an exclusive license to the “3D Home Interiors” software application.
Broderbund made a one-time royalty payment to ModaCAD of approximately $2
million for the perpetual license of “3D Home Interiors.” The exclusive
license terms apply only to certain portions of the “3D Home Interiors”
product, which can be used for online real estate ads and/or offline design,
not ModaCAD’s core visualization and digital content creation technologies and
ModaCAD said it will also be available to Broderbund to provide ongoing
digital content services and enhancements.
ModaCAD will continue deploying and pursuing new licensing opportunities for
its e-commerce content managers with both its digital content and its core
technologies in the home-design and home-furnishing industries as well as other broad-market applications.
“This license enables ModaCAD to more efficiently pursue its business
strategies. ModaCAD will be able to focus its resources in the content
management efforts associated with emerging e-commerce markets, including the
creation and licensing of digital content in the home-design and home-
furnishing arenas,” said Maurizio Vecchione, ModaCAD’s president and chief
“At the same time, Broderbund will be taking the responsibility of the efforts
associated with the continued enhancement of the ‘3D Home Interiors’ product
ModaCAD offers patented rendering technology for a variety of electronic
merchandising products primarily targeted at the home-design, home-
furnishings, apparel and industrial-design industries.