Modem Media.Poppe Tyson won an $11
million-plus account with General Electric, covering a range of Internet
services.
The deal builds upon earlier agreements under which Modem Media has provided
support for General Electric’s Internet planning, building, and marketing
initiatives.
Modem Media will provide Internet and intranet planning and development
services to GE Corporate and its business units, including those in North
America, Asia, South America and Europe.
The agency is doing a complete redesign of GE’s corporate Web site. The first phase of the
new ge.com went live on July 20. It will be upgraded with additional content
and tools, which will be tailored to an individual customer’s information,
commerce and service needs.
“GE business units operate in more than 100 countries around the world, and
developing our global Internet enterprise is a key strategic priority for
us,” said Gary M. Reiner, senior vice president and chief information officer
at GE. “We selected Modem Media because of their strategic approach and
demonstrated expertise in working with global
companies.”
Modem Media has offices in Norwalk, CT, New York City, San Francisco,
Toronto, London, Tokyo, Hong Kong and an affiliate office in Sao Paolo.
Clients include 3M, Citibank, Delta Air Lines, E*Trade, IBM, JC Penney, John
Hancock, Sony Computer Entertainment of America and Unilever.
