Mondera.com Selects Leo Burnett

Upscale jewelry e-commerce site Mondera.com said that Leo Burnett and its Starcom media division will be
handling all advertising efforts for the site.

Leo Burnett will be handling Mondera.com’s off-line advertising, including
magazine ads, billboards and radio.

“Our brand-building expertise partnered with their entrepreneurial spirit and
knowledge of the global jewelry business will make Mondera.com a true pioneer
on the Web,” said Linda Wolf, group president, Leo Burnett North America.
Billings were not disclosed.

Concentrating on brand recognition Leo Burnett said it intends to present
Mondera.com in the style and context in which it was conceived. Named for the
French word “monde” meaning world, combined with “era,” the name is intended
to describe the new broad shopping experience made possible by the Internet.
“We selected Leo Burnett because we believe they are one of the leading
advertising agencies in the world and clearly understand the dot com space,”
said Fred Mouawad, co-founder and CEO of Mondera.com.

“Selling luxury items on the Internet creates unique challenges that aren’t
an issue with traditional outlets,” said Bob Brennan, Starcom Worldwide chief
operating officer. “Starcom’s recognized media expertise and proven ability
to move at the speed necessary to succeed in the e-commerce environment will
help Mondera.com more effectively reach consumers.”