Several years ago, Monster.com came to prominence
from among a crowd of other job search Web sites. This time around, it
wants to build a name for itself among the many online professional
networking Web sites, announcing Monday the launch early next year of a
similar service.
To do it, the Maynard, Mass., company has garnered the services of its
newest senior vice president of consumer products, Michael Schutzler,
who’s had some success of his own as president and CEO of
Classmates.com, a subscription-based schoolmate’s networking site.
Jeff Taylor, Monster.com founder, said professional networking is the
natural evolution for the company as an online career management
resource, not just a place for people to look for jobs.
“In addition to leveraging the Internet as a powerful recruiting tool,
consumers continue to rely on their network of friends, colleagues and
peers when seeking professional guidance or advice about how to best
achieve career goals,” he said.
The company points to a report by the Society for Human Resources
Management, which said 90 percent of job seekers used networking in
conjunction with their job searches. Monster.com points to findings of
its own, conducted on its home page during the week of Sept. 29 through
Oct. 6. The poll showed 46 percent of 22,272 respondents found a job
through peers and friends, while 91 percent of nearly 10,000 voters
found networking to be an important component to any job search.
Details aren’t forthcoming from Monster.com about the price of the new
service, which is expected to kick off in the first quarter of 2004.
Like Classmates.com, Monster.com lets consumers visit and browse the Web
site, and even post information. The charge comes with advanced use,
like contacting someone. Classmates.com charges $39 per year (or $59
for two years) to keep in touch with classmates.
The company is looking for a revenue model to kickstart its stock on
Wall Street Since October, 2001, when Monster.com was forced to cut its
staff in a company-wide shakeup, the company has been seeing a
steady decline in its stock value, capped by a two-year low in mid-March
at just over $7 per share. It has steadily increased since then, to
somewhere just under $30.
