Precision marketing company Naviant signed a $56 million strategic
alliance with eData.com, an Internet-based information
technology solutions company.
The alliance will allow access to and delivery of Naviant’s High Tech
Household (HTHH) File, a database of Internet-enabled households. eData.com
will design and implement a customized Internet delivery system for Naviant.
eData.com will perform data processing services and fulfillment in
conjunction with Naviant’s HTHH File and future e-List services.
Using
eData’s proprietary database count query engine, Naviant will have immediate
access to its own data and will be able to respond quickly to customer
requests.
“This alliance will allow Naviant to serve our customers more effectively and
efficiently,” said Charles Stryker, president and CEO of Naviant.
“Using
eData.com’s Web-based platform, Naviant can develop services which will
streamline and accelerate our customers’ consumer targeting efforts.”
As part of the alliance, eData will resell Naviant’s HTHH File.
Naviant’s precision marketing products and services cover four areas:
e-Registration, e-List Services, e-Targeting, and e-CRM (Customer
Relationship Management). Excite@Home and 24/7 Media are among the company’s
strategic and financial investors.
