net.Genesis Secures $22 Million In Financing

net.Genesis Corp., a provider of e-business
intelligence
solutions, announced a mezzanine round of financing of $22 million, led by
BankAmerica Ventures.

Other participants were Goldman Sachs, St. Paul Ventures, Nexus Group, Boston
Millennia, J&W Seligman and Harte-Hanks Corp. In addition, existing investors
reinvesting in this round include Charles River Ventures, Bessemer Ventures,
OneLiberty Ventures and Robertson Stephens.
Hambrecht & Quist acted as the placement
agent and also participated as an investor.

The company said the funding will be used to finance the company’s growth in
marketing, sales and product development.

“net.Genesis pioneered the e-business intelligence industry, and has clearly
proven it is a leader in this growth market with a superior management team,
innovative technology and world class customers,” said Rory O’Driscoll, vice
president of BankAmerica Ventures. “net.Genesis’ solutions help e-businesses
analyze the behavior of online customers, maximize return on investment and
improve business and strategic decision making.”

net.Genesis products include its flagship net.Analysis software app and its
Design for Analysis methodology.

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