The deal adds KD1’s data analysis and integration technology to what Net
Perceptions already does — collaborative filtering to make
recommendations to customers. The combination, in the eyes of Net
Perceptions, gives it an important array of customer-centric data that
“We believe this combination sets a new standard for retailers both on-line
and off-line,” says Steven Snyder, president and chief executive officer of Net Perceptions.
“KD1 is exceptional at providing retailers with the ability to understand
behavior-based segments, such as most valuable customers, those at-risk and
bargain hunters. That power is now combined with Net Perceptions’
award-winning solutions to give retailers the ability to make realtime,
one-to-one recommendations to customers on the Web, in call centers, via
e-mail or in the store.”
The acquisition also beefs up Net Perceptions employee list. The company is
adding KD1’s 60 workers to its payroll, which will give it a total of 280
The deal is subject to the approval of KD1’s shareholders, but company
officials say they have enough votes to carry the decision.