San Francisco-based incentive marketer Netcentives Inc. said it has secured
$24 million in its latest round of funding.
Bowman Capital Management LLC. led the round that included $10 million in
funding from new investors, including Invesco Private Capital Group, Thomas
Weisel Partners and Glynn Ventures.
Most of the current shareholders, including Mayfield Fund, New Enterprise
Associates (NEA), Integral Partners, Information Technology Ventures, RRE
Investors, increased their investment in Netcentives.
Netcentives, founded in 1996, launched its ClickRewards Shopping Network in
March of 1998. Since that time, it has attracted more than 40 online
customers, including barnesandnoble.com, Beyond.com, E*Trade, macy*s.com,
Music Boulevard, Preview Travel and Sports Superstore, and over 950,000
“Bowman Capital Management has been very impressed with the results that
we’ve seen Netcentives deliver for its e-commerce customers,” said Mathew
Cowan, a partner at Bowman Capital Management. “As evidenced by the number of
merchants that ClickRewards has signed up as customers, the company has
developed a compelling value proposition for both the online consumer and the
Netcentives offers frequent flier miles and other rewards to consumers who
surf and shop its member sites.