Netcentives Launches Holiday Shopping Promo

Incentive marketing firm Netcentives Inc. in San Francisco launched a $10
million “Buy & Fly Holiday Bonus” marketing campaign for its ClickRewards sites involving 30
online merchants.


“Our strategy for the holidays is simple. We’ll help drive proven online
shoppers and frequent flyers to a network of merchants that covers over 75% of
online shopping categories,” said West Shell III, Netcentives president and
CEO. “We’ll incent (sic) the purchase by offering a valuable and relevant
currency for buying holiday gifts.”


The promotion, designed in-house at Netcentives, drives multiple transactions
across the network of merchants by rewarding as many as 100 million bonus
ClickMiles to active Internet shoppers. Shoppers who earn miles from two or
more ClickRewards merchants can earn up to 10,000 bonus ClickMiles.


Merchants include barnesandnoble.com, Microsoft Plaza, Music Blvd, OfficeMax
and Preview Travel, among others. These sites have developed co-branded
advertising to further the promotion, Netcentives said.


The San Francisco creative team of Blau Direct Edge designed the national
online and offline advertising campaign, which includes print ads in USA
Today

and the Wall Street Journal, 60-second regional radio spots, major
airline
frequent flyer statement inserts, banner ads and an a e-mail campaign. The
advertisements suggest that while it may be better to give than receive, it is
a vast improvement to give AND receive. Promotional copy underscores the
opportunity to buy gifts for your loved ones while earning free travel for
yourself.


Netcentives offers frequent flyer miles from American Airlines, British
Airways, Continental Airlines, Delta Air Lines, Northwest Airlines, United
Airlines, and US Airways.

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