NetGravity Adds More Rich Media Options

San Mateo, CA-based NetGravity said it has integrated the
company’s AdServer software and AdCenter service solutions with the Microsoft
Windows Media Technologies platform, providing online advertisers with more
rich media options.

The integrated solutions will enable advertisers and publishers to insert
banner and multimedia advertising directly into video clips online, which
automatically adjust to accommodate the bandwidth of Web users, the company

CNN Interactive is one of the first publishers to take advantage of the new
AdServer integration to serve rich media marketing messages directly within
news clips online. The 10-second rich media marketing messages are served to
visitors as CNN news clips download.

The integrated AdServer solution leverages Microsoft’s ability to adjust
online media to fit the bandwidth requirements of individual users, enabling
publishers to serve marketing messages that best complement a visitor’s
network capacity.

“Our Internet customers are looking for a profitable business model for their
streaming media activities,” said Gary Schare, lead product manager for
Windows Media Technologies at Microsoft Corp. “The combination of our Windows
Media Technologies platform and NetGravity’s online marketing solutions
provides these sites with an easy and comprehensive solution for streaming
media ad insertion.”

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