NetGravity Teams Up with YourAccounts.com

NetGravity is teaming up with YourAccounts.Com, a B-to-B provider of
electronic billing and statement presentment solutions, to offer a solution
giving advertisers and billers an interactive marketing channel for
cross-selling and direct marketing to their customers.

e.bill.anywhere and Informa, YourAccounts.Com’s electronic billing and
statement presentment product families, have integrated NetGravity’s Internet
advertising software solution to manage and deliver targeted advertisements
and marketing offers into its electronic bills and statements.

Targeting can be based on a customer’s unique purchasing history, geographic
location and current interests. NetGravity AdServer enables advertisements
within electronic bills to be sent from the biller or from a third-party
advertiser.

The software also generates campaign performance reports that
enable electronic billers to determine the effectiveness of ad targeting and
make changes to campaigns in real time.

Financial arrangements between the companies were not disclosed.

“The real upside with electronic billing resides in proactive marketing to
customers in a Web-based environment,” said Tom Roberts, vice president of
marketing at YourAccounts.Com.

“Working with NetGravity allows us to extend
the value of our e.bill.anywhere and Informa solutions by enabling companies
to develop closer relationships and offer customized advertising and
messaging to their consumers.”

YourAccounts.Com, focused exclusively on Internet bills, statements and
related recurring customer communications, is a division of Output Technology
Solutions.

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