Beverly, MA-based Marketing Options, an advertising and PR agency for
high-tech companies, launched a new Web site for technology marketers
that offers do-it-yourself tips on advertising, PR, direct mail, Web
sites and trade show promotions.
In addition to marketing and PR advice, the site contains a glossary of
technology marketing terms, information on branding and positioning high-tech
products, links to industry associations and publications, and a newsroom.
Marketing Options is a four-year-old virtual advertising agency specializing
in advertising, marketing and public relations for high-tech companies.
Industries served include semiconductors, electronics, vacuum and thin film,
lasers and optics, sensors, microwave and RF power, chromatography,
spectroscopy and microscopy.