NextCard Inc., which markets an Internet
Visa card, launched a $10 million national print branding campaign posing the
question “What’s on your NextCard?”
The first phase of the campaign, developed with San Francisco’s Arnold Ingalls Moranville, emphasizes the
personalization and customization made possible with the NextCard Internet
Visa.
“As the pioneer in customized financial services online and one of the Web’s
largest advertisers, NextCard is encouraged by the incredible recognition
we’ve already generated online,” said Jeremy Lent, founder and chief
executive officer of NextCard. “We’re now expanding our presence offline to
establish NextCard as the leader in consumer banking on the Internet and to
provide octane for our successful online targeted marketing efforts.”
The ‘What’s on Your NextCard?’ campaign begins with a series of print ads
featuring the personalized PictureCards of actual NextCard customers. The
ads, which will debut in publications nationwide, stress the fact that the
NextCard Internet Visa is the card you can get online and use anywhere, and
promote NextCard’s customizable features and risk-free online shopping
guarantee.
Since its launch in December 1997, more than two million people have applied
for the NextCard.
Arnold Ingalls Moranville was formed in January of 1999 with the acquisitions
of Ingalls Moranville Advertising and Rockpile Interactive by Arnold
Communications.