NextCard Launches New Phase of Branding Campaign

Internet Visa card company NextCard Inc. launched a new phase of its
national branding campaign by posing the question “What’s Next?”


Part of a $20 million-plus integrated online and off-line marketing strategy,
the campaign emphasizes the personalized online banking and e-commerce
services offered by NextCard.


The “What’s Next?” campaign will feature a series of outdoor, print and
broadcast ads highlighting the significant changes brought by the Internet
and demonstrating the advanced services offered by NextCard.


The ads support NextCard’s targeted online marketing strategy by increasing
the national awareness of the NextCard Internet Visa. The campaign was
developed with Arnold Ingalls Moranville advertising.


“We’re continuing to expand our presence off-line and establish NextCard as
the leader in Internet banking and e-commerce,” said Jeremy Lent, founder and
chief executive officer of NextCard.


Arnold Ingalls Moranville was formed in January 1999 with the acquisitions of
Ingalls Moranville Advertising and Rockpile Interactive by Arnold
Communications. Arnold Communications clients include Volkswagen, McDonald’s,
OfficeDepot.com, Qualcomm, Titleist, eve.com, Century 21, Bell Atlantic and
The Hartford.

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