Online photo player Ofoto on Monday
outlined plans for a national print advertising campaign, which will
include sponsorship of the prestigious Alfred Eisenstaedt Awards for
Magazine Photography.
The “Smile” campaign, aimed at increasing brand recognition for the company
and its service, features portraits of typical Ofoto customers taken by art
and celebrity portrait photographer Timothy Greenfield-Sanders, whose work
is in the collections of the Museum of Modern Art and the Whitney Museum in
New York.
The ads send the message that it’s easy for people to share photos with
friends and family via the Internet, and that everyone can get prints of
the shots they like. Spending for the campaign wasn’t disclosed.
The campaign will appear in publications like People, Martha
Stewart Living, Parents Magazine, Men’s Journal,
Yahoo! Internet Life, Wired and Popular Photography.
Ofoto provides a storage and image-sharing space for pictures taken with a
digital camera or with a film camera, and delivers high-quality prints by
request. The company competes with Snapfish and Shutterfly.com.
