Olivetti’s Infostrada to Sell Web Ad Space to Radio e Reti

Infostrada SpA, Italy’s No. 2 Internet and fixed-line telephone service
provider, has agreed to sell Web space to Radio e Reti, the nation’s biggest
advertising agency for private radio stations.


Radio e Reti, with sales of 440 billion lire ($270 million), serves some of
Italy’s most popular radio stations, such as Radio Dimensione Suono and Rete
Italia, as well as an Italian satellite music television channel, according to
Bloomberg News.


Italia OnLine, the Internet service provider that Infostrada acquired from
Olivetti last year, and other data services are expected to become the main
engine powering the company’s growth, bringing more than 50 percent of revenue
in coming years as voice-call margins shrink, Bloomberg quoted Infostrada as
saying.

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