Initiates New B2B Campaign

Promotions company on
Monday kicked off a business-to-business ad campaign, developed with the
help of its agency of record, Heitner

The campaign will launch in late April, in publications including The
Industry Standard
, Red Herring, and Brandweek.

“We are excited by the unique concept that has presented to
us,” said Michael Heitner president of Heitner Weiss.

“’s business model offers us a distinct challenge in that we
must impact multiple audiences with a complex message. We are delighted to
be a part of building what promises to be an exciting new category in the
B2B space.” helps marketers create, distribute, and redeem consumer
promotions like coupons and instant rebates, which retailers can offer
right on their Web sites.

Spending for the campaign wasn’t disclosed.

News Around the Web