Media marketplaces OneMediaPlace
and London-based iMediapoint
announced a deal on Tuesday to cross-carry each others’ listings.
Financial terms of the deal were not disclosed.
OneMediaPlace executives point to the listing-sharing deal, which should
be operating by the end of the year, as the start of an aggressive
global expansion.
“We have evaluated all of the major players in the UK and Europe and
determined that iMediapoint demonstrates all of the attributes we see as
necessary to build a successful European-wide platform,” said
OneMediaPlace chief executive officer Jerry Machovina.
The company’s new partner also said the deal tied into long-term
expansion plans.
“iMediapoint and OneMediaPlace complement each other perfectly,”
said iMediapoint CEO Jean-Louis Velaise.
“The potential advantages for
both media buyers and sellers through an expanded partnership are
significant. OneMediaPlace’s technology and brand will play an important role in
our growth,” he added.
Both companies, which allow media planners to manage, buy and sell ad
media online, stand to gain by joining their products — each carries
media listings for some big names. The companies allow these publishers to list
excess inventory for sale online, with the taret audience being smaller
advertisers or media buyers looking for an opportunistic purchase.
iMediapoint has relationships with several large European media
publishers, including commercial radio owner Capital Radio and television
network and content providers like MTV
Networks and GMTV.
“We’re especially impressed by iMediapoint’s management team, and
the fact that they’ve been able to establish a strong presence in a
relatively brief period through extensive relationships with some of the
leading media-buying and selling companies in Europe,” Machovina said.
OneMediaPlace brings widely known domestic media companies to the
table, including CMGI,
print and Internet publisher PRIMEDIA
and
television content and communications provider Liberty Media.
