AdKnowledge said that Organic Media,
the interactive media division of online business builder Organic, selected the AdKnowledge System to
execute ad campaigns, measure results and optimize ROI for its clients.
“We were impressed with AdKnowledge’s collaborative approach. They really
understand our business and the needs of our clients,” said Jonathan Nelson,
Organic’s CEO and co-founder. “We appreciate the fact that AdKnowledge is
totally focused on buyers of advertising.”
“Our focus on buyers of advertising — as well as our independence and objectivity — are
key drivers of our recent business successes,” said Scott L. Kauffman, president and CEO of AdKnowledge. “. . . Our planning database now
contains over 2,000 Web sites and the sites of major network sellers,
including DoubleClick sites. We can provide a 94.1 percent audience reach, according
to Nielsen//NetRatings.”
The AdKnowledge System includes five components that range from planning to
campaign management, ad placement and tracking, reporting, and post-click
tracking and analysis.
Organic’s clients include Starbucks, Iomega, Lucent Technologies and CDNOW.
