Goes After Customers through Employers

Online bill payment service on Wednesday made
strategic moves aimed to reaching customers through their employers, inking
deals with Hewlett-Packard and the perksatwork employee portal.

The distribution deals position as an employee benefit, and
simplifies the company’s sales efforts by allowing it to sell bulk

Part of the’s pitch is to emphasize the
suitability of the service for executives who do a lot of traveling, so
letting companies provide the service for their employees makes sense. The
deal also gives credibility by associating it with a
presumably trusted source, the individual’s employer.

The deal with Hewlett-Packard, and the company’s Agilent Technologies subsidiary, calls
for them to offer to their 123,500 combined employees,
touting the service on their web site for employees and in their employee
newsletter.’s agreement with the perksatwork employee portal places the
service in the financial section of the perksatwork intranet, which the
company provides to firms like PeopleSoft and Mastech. The intranet delivers employee
discount programs and community tools to participating companies., an idealab company,
lets customers review and pay their bills online. Consumers ask their
creditors to send statements directly to, which scans them
in and makes them accessible to the user. The customer can then make
payments through the service.

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